IN THE MOMENT, a groundbreaking NFT collection, was unveiled on May 16, 2025, through a strategic partnership between Gate.io and Oracle Red Bull Racing. This co-branded series merges F1 racing’s high-octane legacy with blockchain artistry, offering fans a unique Web3 experience. This article explores the collection’s details, its fusion of technology and sport, and its significance for the crypto exchange ecosystem.
A Celebration of F1’s Iconic Moments
IN THE MOMENT marks the first major Web3 collaboration between Gate.io, a leading crypto exchange, and Oracle Red Bull Racing, an eight-time F1 championship team. The collection comprises 24 digital collectibles, each commemorating a defining moment from the team’s history across the 2025 season’s 24 Grand Prix races. Renowned artists craft each NFT, capturing the essence of F1 racing’s thrill and legacy.
Fans can mint standard NFTs for free on Gate.io’s platform, with premium Platinum and Golden editions available for purchase, offering higher rarity tiers. The series will roll out in four phases, each featuring six NFTs tied to iconic races like Monaco, Silverstone, Singapore, and Abu Dhabi. Collectors completing all 24 NFTs unlock exclusive rewards and can track progress via a dedicated event page, enhancing engagement.
Blending Speed, Art, and Blockchain
IN THE MOMENT transcends traditional NFT campaigns, blending blockchain innovation, visual artistry, and F1 racing’s adrenaline. This initiative shows Gate.io’s aim to bring Web3 into mainstream areas like sports and entertainment. It creates interactive experiences for fans and crypto users. The project uses Oracle Red Bull Racing’s global fanbase of over 500 million. This helps push blockchain adoption. It also aligns with Gate.io’s goal to connect digital finance with culture.
Oliver Hughes, Chief Marketing Officer of Oracle Red Bull Racing, stated that the collection allows fans to relive historic team moments through stunning digital designs. Dr. Han, Gate.io’s Founder and CEO, highlighted the project’s significance during the exchange’s 12th anniversary, emphasizing how F1 racing’s speed mirrors Web3’s pioneering spirit. Further details on artists, designs, and event schedules will soon be shared on Gate.io’s official channels.
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Context and Market Impact
The launch of IN THE MOMENT builds on Gate.io’s long-term partnership with Oracle Red Bull Racing. They announced the partnership in February 2025. It includes branding on team assets like Max Verstappen’s helmet and the RB21 car. The NFT series was developed with blockchain platform Abstract. It enhances fan engagement through on-chain experiences. These experiences focus on culture and storytelling rather than speculation. Moreover, X posts show strong excitement from fans. Many praise the blend of Web3 and F1 racing. However, some users call for clearer minting instructions.
The crypto exchange market is thriving, with Gate.io reporting $10.3 billion in reserves and $3.8 trillion in 2024 trading volume. The PI token’s 160% surge, as seen in recent market trends, underscores crypto’s momentum, making this NFT launch timely. By targeting F1’s tech-savvy, high-net-worth audience, Gate.io strengthens its brand as a leader in secure, innovative trading, ranking fourth globally per CoinGecko.
Implications for Web3 and Sports
IN THE MOMENT sets a precedent for sports-driven Web3 campaigns, showing how blockchain can transform fan engagement from passive to participatory. Unlike past Oracle Red Bull Racing NFT efforts, like the 2022 Azuki collaboration, this series emphasizes accessibility with free minting and broad appeal. For Gate.io, it reinforces its ecosystem—spanning DeFi, wallets, and venture capital—while promoting blockchain’s practical applications.
The project’s success hinges on execution, particularly artist selection and user experience. If successful, it could inspire other sports franchises to adopt Web3, reshaping fan loyalty mechanics. However, Gate.io must address community concerns about transparency to maintain trust in the crypto exchange space.
Conclusion
IN THE MOMENT, launched by Gate.io and Oracle Red Bull Racing, redefines fan engagement with 24 NFTs celebrating F1 racing’s legacy. By blending art, blockchain, and sport, this crypto exchange-led initiative drives Web3 adoption. As the PI token surges and F1’s audience grows, the collection could cement Gate.io’s role in bridging digital finance and global culture, provided it delivers on accessibility and innovation.