What Is Binance Alpha?
Binance Alpha is an engagement system within the Binance ecosystem designed to reward users who actively use Binance Wallet and participate in Binance-sponsored events. Through this system, users earn “Alpha Points” that can unlock access to exclusive airdrops, TGE (Token Generation Event) sales, and other high-yield opportunities.

Why Binance Alpha Matters for Crypto Users
In a competitive Web3 landscape, Binance is leveraging Alpha Points to reward user loyalty and stimulate activity across its native wallet and supported tokens. The system is not just about giveaways — it’s a growing layer of gamified participation. For traders, investors, and airdrop hunters, it’s a powerful way to get in early on new tokens without relying solely on luck.
Types of Binance Alpha Events

These are fundraising events where users can buy upcoming tokens at a discount using BNB. Past events have seen ROI upwards of 10x. Participation is often gated behind a minimum number of Alpha Points (e.g., 45 Alpha Points).
Exclusive Airdrops
Users may automatically receive token rewards based on their Alpha Point accumulation, wallet holdings, or participation metrics. These are often surprise airdrops but still linked to Alpha status.

How To Get Binance Alpha Points
Earning Alpha Points involves consistent use of Binance’s ecosystem. They’re calculated from two key behaviors: your asset holdings and trading volume of eligible tokens.
1. Balance-Based Alpha Points
Earn daily Alpha Points simply by holding eligible tokens (listed on Binance Spot & within the Alpha list) in your Binance CEX account or Web3 Keyless Wallet.
Daily Balance (USD) | Daily Alpha Points |
$100 – $999 | 1 point |
$1,000 – $9,999 | 2 points |
$10,000 – $99,999 | 3 points |
$100,000+ | 4 points |
Note: Only verified tokens count. Meme coins or DEX-only tokens are excluded.
2. Volume-Based Alpha Points
Trade Alpha-eligible tokens (buy only) to earn points. Volume is cumulative and resets on a rolling 15-day basis.
Buy Volume (USD) | Alpha Points |
$2 | 1 point |
$4 | 2 points |
$8 | 3 points |
… | … |
$1024+ | 10 points |
Pro Tip: Use stablecoin pairs or popular tokens like BNB/SOL for optimized swaps.
Strategies to Accumulate Points Efficiently
Optimize Token Holding
Aim to hold $1,000+ in verified Alpha tokens for 15+ consecutive days to pass basic eligibility thresholds (like the 45-point requirement for TGEs).
Smart Trading Techniques
Use tokens with high liquidity and low price volatility. Avoid low-cap tokens to minimize slippage losses. Stick with BEP20 or Solana for lowest fees.
Rotate Through Accounts Cautiously
Binance tracks behavior. Avoid repetitive actions across accounts, IP sharing, or mass transfers — these may get you flagged. Don’t log in many accounts on the same device.

Common Mistakes to Avoid
- Relying only on trading without balance points
- Holding non-eligible tokens
- Ignoring the 15-day rolling window
- Copy-pasting activity across accounts
How Many Points Should You Target?
- Minimum for TGE events: 45 Alpha Points
- Safer target: 60–105 Points (ensures access even with tiered systems)
- Avoid excessive farming: Above 105 Points shows diminishing returns
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Final Thoughts: Is Binance Alpha Worth It?
Yes — if you’re already active on Binance or looking to maximize passive earning opportunities, Alpha Points are a low-risk way to tap into high-value token events. With consistent activity, even users with moderate capital can rotate profits and grow exposure to early-stage tokens.